Master your message with media training.
Why is media training so important?
Your company’s reputation is at the heart of every media interaction, making it crucial that you engage effectively with your audiences. Today, media is everywhere and instant, and situations can escalate quickly. Having the ability to gain control early is crucial in shaping the narrative.
Comprehensive media training for your entire team ensures they understand and follow established protocols so that every interaction aligns with your organization’s values and safeguards its reputation.
What will we learn?
Our group workshops accommodate up to six participants and provide a comprehensive approach to media training through theory, real-world examples, hands-on exercises, and recorded one-on-one interviews, all paired with personalized feedback for each attendee. We cover essential material, including understanding the media landscape, effective media relations, crafting and delivering impactful key messages, establishing media protocol, and mastering interview techniques. Participants also engage in mock scenarios to apply their skills in realistic settings, ensuring they leave prepared to handle any media interaction with confidence.
Why choose Langer Public Affairs for your media training?
We have trained CEOs and executives from some of Canada’s largest companies and organizations, and prepared political leaders and public servants for media opportunities. That said, our extensive experience in media relations, key message development, and interview prep is relevant for organizations of all sizes. With a proven track record in crisis communications and incident response, we have guided organizations through challenging situations, from cyber attacks to emergency situations.
Langer Public Affairs is the trusted choice for organizations seeking media training that combines deep expertise with tailored, practical guidance.